10 Best Practice to Improve Your SEO Rankings in 2025
If you’re not quite sure about taking on SEO yourself, consider delegating the work to a team member. If you have a person interested in growth marketing, development, or even web design, this would be a valuable skill to help grow their career. But as I said, getting caught often results in a site being completely wiped out from search listings. Often, they also include a company’s phone number or website address. Now, if you’re still here with me, you’ve just discovered what’s responsible for your site’s success in search.
Backlink Checker
- Make sure that your website is easily navigable, provides a great user experience and clearly presents the information you want to convey.
- Learn more about how to write good alt text, and how to add it to your images.
- If you want to learn even more about Google SEO, I recommend checking out The SEO Marketing Hub.
- “How Google Works” by ex-Google execs Schmidt and Rosenberg offers an insider’s view of the search giant.
Here’s a beginner-friendly overview of algorithmic and manual search penalties, their differences, common issues that trigger them, and solutions for recovery. It’s also important to note that manual penalties are communicated through Google Search Console, an essential tool for website owners. High-quality content establishes your website as a credible source of information, building trust with your audience and authority within your industry. This credibility not only encourages visitors to return to your site but also makes other websites more likely to link to your content, further boosting your SEO efforts.
Tools for Tracking CR and CTR
You can also toggle the keyword tab with a research tab for additional questions and citations, as well as an outline tab that breaks down the post structure for competing posts. The term map interface is extremely interesting, giving a visual representation of the related keywords your competitors use. However, Semrush has additional extensions that can fill in some of those gaps, like its free AI Writing Assistant app. Plus, it integrates with Zapier, massively expanding its integration and automation capabilities.
Once you identify your seed keywords, use them to find related keywords using a keyword research tool. When you optimize your site for search, you’re also improving the overall user experience. At any given moment, billions of people use search engines to find information. With this understanding of how search engines rank pages, let’s explore how SEO works. Keywords are words or phrases that users type into search engines to find information. To understand the basics of SEO, it helps to understand how search engines work.
That means that it’s well worth your while to ensure that your site is mobile friendly. An important thing to consider is exactly how to write alt text. When you look at an image you can likely think of various ways to describe what you see. For SEO purposes, it’s recommended to think strategically about your alt text and try to include some keywords to give your site an extra push. However, alt text cannot be only keyword focused; it should still accurately explain what the image depicts. Not only can it lead to your brand appearing in the discussions that are ranking in search results.
Local SEO is the process of improving your visibility in location-based search results. Therefore, image SEO provides a significant opportunity to drive traffic to your website. Use Semrush’s Site Audit tool to check your site for over 140 on-page and technical SEO issues. These links are called backlinks, and they can help your SEO by signaling that your website is useful and trustworthy.
While ads are a part of the internet and are meant to be seen by users, don’t let them become overly distracting or prevent your users from reading your content. For example, advertisements, or interstitial pages (pages displayed before or after the content you’re expecting) that make it difficult to use the website. Learn what an SEO freelancer does, how to get clients, and the skills and tools you need to be successful. Although a light SEO website audit cannot replace a full SEO audit, it shows how the candidate thinks and works, so you’ll get an idea of how they’ll work with you. Reviews from similar business owners confirm an SEO specialist’s credibility.
The task here is to take top-ranking pages for your keyword and look for the dominating type of content among them. The top three ranking pages and SERP features (People Also Ask box, featured snippet) will be most impactful here. To get a quick overview of the ranking difficulty of a keyword, look at the number of unique domains linking the top 10 ranking pages. The more linking domains, the harder it will likely be to rank because backlinks are still one of the most impactful ranking signals for Google.
Use keyword research tools to discover new ideas, variations, and long-tail phrases relevant to your business. Addressing these basic technical SEO elements can ensure your website is search engine-friendly, user-friendly, and well-positioned to achieve strong organic rankings. Those ranking factors form the basis for successful SEO strategies. They guide you in enhancing your website and content to increase visibility. Knowing how search engines discover, evaluate, and rank web content allows you to make informed decisions about optimizing your website and SEO Anomaly crafting your SEO strategy.